Mercury Forum
02-14-2010, 06:00 PM
Filed under: Ford (http://www.autoblog.com/category/ford/), Lincoln (http://www.autoblog.com/category/lincoln/), Mercury (http://www.autoblog.com/category/mercury/)
http://www.blogcdn.com/green.autoblog.com/media/2010/02/lincoln-concept-c-630-01.jpg (http://green.autoblog.com/gallery/detroit-2009-lincoln-concept-c-1#7)
Lincoln Concept C - Click for high-res image gallery
At the National Automobile Dealers Association convention in Orlando, FL on Sunday, Ford's (http://www.autoblog.com/make/ford/) President of the Americas Mark Fields announced the first new product for Mercury (http://www.autoblog.com/make/mercury/) in several years. The fate of Ford's middle brand has been in doubt for over a decade as models like the Tracer, Sable and Cougar have been discontinued. In what's surely welcome news to Lincoln/Mercury dealers, Fields informed NADA that Mercury would get a new small car based on the new global compact platform that underpins the forthcoming 2012 Focus (http://www.autoblog.com/model/focus) and Grand C-Max.
The new baby Mercury will be one of 10 different vehicles that come off that platform and it's expected that a small Lincoln (http://www.autoblog.com/make/lincoln/) based on the Concept C (http://green.autoblog.com/2009/01/13/detroit-2009-concept-c-the-smallest-lincoln-ever/) that debuted at the 2009 Detroit Auto Show (http://www.autoblog.com/category/detroit-auto-show/) will also join it. The Mercury Mountaineer (http://www.autoblog.com/tag/mountaineer) is not expected to be replaced when the new Explorer debuts later this year, leaving Mercury with the Milan (http://www.autoblog.com/model/milan), Mariner (http://www.autoblog.com/model/mariner) and the new compact. Fields gave no other details about the new car, but it could be a version of one of the other European Focus models, such as the coupe-convertible or the smaller five-seat C-Max.
Gallery: Detroit 2009: Lincoln Concept C (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)
http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-05_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-07_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-08_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-09_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-10_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)
[Source: Reuters (http://www.reuters.com/article/idUSN1415656220100214)]Live Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.
Report: Mark Fields tells dealers new compact Mercury is coming in 2011 (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/) originally appeared on Autoblog (http://www.autoblog.com) on Sun, 14 Feb 2010 17:25:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/) | Email this (http://www.autoblog.com/forward/19357884/) | Comments (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/#comments)
More... (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/)
http://www.blogcdn.com/green.autoblog.com/media/2010/02/lincoln-concept-c-630-01.jpg (http://green.autoblog.com/gallery/detroit-2009-lincoln-concept-c-1#7)
Lincoln Concept C - Click for high-res image gallery
At the National Automobile Dealers Association convention in Orlando, FL on Sunday, Ford's (http://www.autoblog.com/make/ford/) President of the Americas Mark Fields announced the first new product for Mercury (http://www.autoblog.com/make/mercury/) in several years. The fate of Ford's middle brand has been in doubt for over a decade as models like the Tracer, Sable and Cougar have been discontinued. In what's surely welcome news to Lincoln/Mercury dealers, Fields informed NADA that Mercury would get a new small car based on the new global compact platform that underpins the forthcoming 2012 Focus (http://www.autoblog.com/model/focus) and Grand C-Max.
The new baby Mercury will be one of 10 different vehicles that come off that platform and it's expected that a small Lincoln (http://www.autoblog.com/make/lincoln/) based on the Concept C (http://green.autoblog.com/2009/01/13/detroit-2009-concept-c-the-smallest-lincoln-ever/) that debuted at the 2009 Detroit Auto Show (http://www.autoblog.com/category/detroit-auto-show/) will also join it. The Mercury Mountaineer (http://www.autoblog.com/tag/mountaineer) is not expected to be replaced when the new Explorer debuts later this year, leaving Mercury with the Milan (http://www.autoblog.com/model/milan), Mariner (http://www.autoblog.com/model/mariner) and the new compact. Fields gave no other details about the new car, but it could be a version of one of the other European Focus models, such as the coupe-convertible or the smaller five-seat C-Max.
Gallery: Detroit 2009: Lincoln Concept C (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)
http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-05_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-07_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-08_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-09_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)http://www.blogcdn.com/www.autobloggreen.com/media/2009/01/lincoln-concept-c-1280-10_thumbnail.jpg (http://green.autoblog.com/photos/detroit-2009-lincoln-concept-c-1/low/)
[Source: Reuters (http://www.reuters.com/article/idUSN1415656220100214)]Live Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.
Report: Mark Fields tells dealers new compact Mercury is coming in 2011 (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/) originally appeared on Autoblog (http://www.autoblog.com) on Sun, 14 Feb 2010 17:25:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/) | Email this (http://www.autoblog.com/forward/19357884/) | Comments (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/#comments)
More... (http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/)